![]() ![]() Deep Brew, Starbucks’ internal AI engine, was devised for this. To know more about this, check out our blog, 6 ways in which Starbucks uses big data.Īrtificial Intelligence is also at the core of a lot of operations. Data working with other technologies is at the center of a lot of innovation by Starbucks. One of the most important technologies utilized by Starbucks across just about everything is Big Data. There is also a focus on priority being given to the speedy implementation of these ideas, so much so that they are said to go “from idea to action in 100 days.” ![]() This involvement perhaps is what makes innovation at Starbucks so successful. Minds from all levels of the Starbucks management- engineers to baristas- come together here to generate ideas. The center of all innovation at Starbucks is the Tryer Center, located in Seattle in Starbucks headquarters. Some of the modern tech fields that Starbucks puts to good use include. Technology permeates every aspect of Starbucks- customer experience, store design, beverage development, supply chain, finance, location, and everything else. The corporation can never be described as a coffeehouse chain, it seems too inadequate. Starbucks has been described on several occasions as a tech company, a data company, and even a bank. Various Technologies Employed by Starbucks Recommended blog - What is the role of technology in business? The Starbucks of the future will look different and be improved by technology and change with the times, but according to Starbucks CEO Kevin Johnson, if they do it right, 50 years from now it will feel the same. Ultimately, their hope is to develop technology that takes the needs of each specific Starbucks store into account, so that the character and integrity of each unique store are maintained. Instead, things like the potential for automating non-value-added tasks like cleaning and inventory are explored. In their vision, the actual making, handling, and delivery of products are to always be done by human employees so that human connections thrive in Starbucks shops. That means that Starbucks doesn’t intend to replace human employees and automate its supply chain. Starbucks has this vision of using “ AI for humanity”- using AI to give space for human relationships, connections, and communications to grow- of wanting to “flip the script on the paradoxical relationship between humans and technology.” The basic idea is that the fewer time employees have to spend tinkering with machines and doing mindless tasks, and the more comfortable customers are, the more opportunities there are for forming actual connections over coffee. So even- or rather, especially- the technological innovations they use in their corporation grow around this. Recommended blog - 3 Skills for Business SuccessĮverything that Starbucks does go in sync with its mission- ”to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” They focus on experience rather than just serving beverages. So today, let’s take a look at the technological side of Starbucks. This focus on technology was made even more obvious when Schulz chose Kevin Johnson to succeed him as CEO, a choice driven by Johnson’s IT expertise and experience.Ī lot of the success of Starbucks is owed to its integration of technology and quick adapting to the times. Starbucks’ first investments into technology began with Howard Schulz, who was CEO till 2017. There is also a lot of technological labor and innovation that goes behind the tailored experience of their coffeehouses. Even other worlds apparently, as we saw when what looks like a Starbucks cup snuck into a frame on Game of Thrones.īut it’s not just their coffee or its ubiquitous nature that sets Starbucks apart. ![]() Their popularity is to such an extent that the brand name is basically synonymous with coffee.įrom a single store in Seattle in 1971 to now having over 30,000 retail stores in 83 markets, Starbucks has grown into a corporation permeating every corner of the world. At least in the case of the beverage giant Starbucks.Įven if you have never been to a Starbucks, or think that their coffees are just ludicrously priced, or think it’s way overrated, you have definitely heard of them. You may ask, what’s technology got to do with coffee, apart from figuring out how to work a coffee machine? Well, a lot. ![]()
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